MERX Office Furniture: successful emergence on the world market.

From April 16 till April 21 Milan witnessed office furniture exhibition SaloneUfficio 2008 that was held in the framework of International Furniture Salon (Salone Internationale del Mobile).

This event is extremely important for furniture manufacturers. Once in two years the biggest players on furniture market (Archiutti spa Industria Arredamenti, Babini spa, Dauphin HumanDesign Group GmbH & Co. KG, Della Rovere spa, ESTEL OFFICE, Frezza spa, Full Mobili srl, Herman Miller Ltd., IVM spa, Las Mobili srl, Martex Office Furniture), get together to show their achievements in this sphere and to exchange experience with foreign colleagues.

Salone Internazionale del Mobile in Milan has a considerable importance for the world furniture industry. It is the place where furniture fashion trends are created for several years ahead.

This year MERX Furniture Company also participated at this exhibition, thus becoming the first Ukrainian company which made such a large-scale emergence on the world market. Moreover, accession of Ukraine to WTO makes Milan exhibition even more important in terms of entering of MERX Company to the markets of WTO participants.

At the exhibition MERX Company showed executive office systems of KUBIK and ZEUS series as well as a unit of general office furniture PLAZMA 2.0.

Executive office furniture of KUBIK series stands apart from other series because of its bright, extravagant and modern design. Strict direct forms, clear-cut proportions, innovative design together with natural materials and fine wood veneer emphasize its elite style and imposing texture. Thanks to the combination of wood and glass KUBIK office system seems gracefully light and at the same time strictly laconic and respectable.

The energy of ZEUS office system is embodied in its massive and confident horizontal lines, stable legs and in innovative colour of refined wood. Elegant and sophisticated lines, grandeur of constructions and visual lightness of even massive elements make ZEUS not only prestigious but also modern. Warm colour of wood emphasizes splendour while cold metal adds some strictness.

Office furniture of PLAZMA 2.0 series is a true breakthrough into the future. PLAZMA 2.0 consists of a big number of movable constructions and elements, which makes this system modern, functional and mobile. Easily transformable system of PLAZMA 2.0 office partitions helps to organize individual space arrangement for staff, visual unity and openness of the room. Due to the diverse unit sets PLAZMA 2.0 ideally fits into the interior of any office.

Participation of MERX Company at SaloneUffucio 2008 evoked big interest from visitors as well as from other participants, because none of Ukrainian manufacturers has been ever represented on such a high level before. The exhibition helped not only to lift the prestige of MERX Company on international and domestic markets but also to establish new business links and to enhance the export of furniture. It is also necessary to mention that the newest achievement of MERX design studio – office system of KUBIK series – was selected to participate in the contest Work in Progress for the best project, which undoubtedly attests the competitiveness of leader in Ukrainian furniture market with foreign manufacturers.